ABOUT US
Since 2017
Orkida’s story is one of perseverance, creativity, and passion for art. Founded in 2017 by Shabana Sina, with the support of her husband Ahmad Saeed Sina, Orkida began with five handmade products that quickly gained popularity in Herat. By 2018, it became an established local brand known for quality and craftsmanship in women’s fashion accessories.
When COVID-19 halted imports, Orkida seized the chance to fill the market gap with local products, cementing its place in Afghanistan’s accessory market. Despite the fall of the Afghan Republic and challenging conditions for women under Taliban rule, Orkida received support from organizations like IOM, NRC, and UNDP, allowing it to continue supporting over 20 families.
Now offering over 700 products, Orkida stands as a beacon of hope, resilience, and the strength of Afghan women pursuing economic independence and creativity amidst adversity.
Mrs. Shabana Sina
Founder
Brief Overview
Brief Overview of Your Business
Orkida Production Company was established in 2018 through the dedicated efforts and investment of Mrs. Shabana Sina. As a small enterprise, we operate with a workforce of just five individuals focused on essential production departments. Our primary offerings are in the accessories sector for women and girls, with approximately 400 different types of accessory products. The raw materials we use for creating women’s hair accessories include clips, bows, pearls, crystals, wire, thread, elastic, and other related items. Looking ahead, Orkida Production Company plans to launch new production lines during the off-peak accessory season (from October to March). This expansion will require an investment of around 10,000 Euros and the hiring of eight additional employees.
The new production lines will include:
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- Socks with innovative designs for girls aged 1-7 and women aged 14-40
- Layette production (coverlets and mattresses) tailored for babies aged 1 month to 3 years, featuring ribbons and other specialized tools.
- Establishment of a sales center to enhance our market presence.
With the introduction of these new lines and necessary equipment, including advanced sewing machines, a laser machine for design, a gem press machine, and electric scissors, we anticipate a significant increase in our income. Within 3-6 months post-investment, we expect a 40-50% positive change in our company’s revenue, positioning us for sustainable growth in the future.
Mission and Vision Statements
Mission: Our mission is to create and offer high-quality handmade products in the field of fashion that inspire women. We aim to strengthen economic independence and enhance the social status of Afghan women by providing job opportunities and supporting local creativity and artistry.
Vision: Our vision is to become a reputable and globally recognized brand that symbolizes quality, creativity, and the empowerment of women. We hope that through the growth and development of our business, we can make a positive impact on the community and help Afghan women achieve their dreams and build better lives.
Team Introduction
Our Team
Shabana Sina
Founder and CEO
With big dreams and a passion for art, Shabana founded Orchid. Her background in management and planning has been instrumental in the brand’s growth and development, as she strives to amplify Afghan women voices on a global stage.
Ahmad Saeed Sina
Business Advisor
Ahmad Saeed, Shabana husband, serves as a strategic advisor. His expertise in business and market knowledge supports key decision-making processes and bolsters the brand’s economic vision.
Melina Ahmadi
Lead Designer
With experience in fashion design and a deep understanding of local culture, Melina creates unique designs that reflect Afghan beauty and identity.
Yeganeh Sharifi
Quality Control Manager
As a quality control specialist, Yeganeh ensures that each product meets rigorous standards of quality and design before it hits the market, adhering to the highest criteria.
Nargis Shams
Communications Manager
Nargis focuses on establishing and maintaining effective communication with customers and international organizations, promoting the values of the Orchid brand.
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